NewOhio pilot hits 94% retention.Across 412 families.

A companion for your parent. A weekly note for you.

Hazel is a phone line your parent can ring any time they want company. They talk as long as they like. You stop guessing how they're really doing.

$19/month · first two weeks free · works on a landline

An older woman laughing while talking on a cordless landline phone at home
Eleanor · 24 min today
412families are using Hazel today
19,400calls answered since we started in March
26 minhow long the average call lasts
94%are still using it three months later

Figures from our Ohio trial in Toledo and Columbus, March to July 2026. Updated monthly.

The problem

She stopped driving in March. Her world got very quiet.

Her mornings are still busy. But once lunch is over, there is nobody to talk to until bedtime. Here is what a normal Tuesday looks like now.

Eleanor's Tuesday, hour by hour Something to do Empty hours
6 hours alone Coffee Crossword Mail, 11:40 Lunch Evening news Bed
6 AM10 AM2 PM6 PM10 PM
27%of American women aged 65 to 74 live by themselves. After 75 it climbs higher.
15cigarettes a day. That is the health damage the U.S. Surgeon General says loneliness does.
50%more likely to develop dementia if an older adult is lonely for a long time.

Sources: U.S. Surgeon General's Advisory on loneliness (2023) and the Population Reference Bureau (2024).

How it works

They call whenever they want. Day or night.

Hazel is one phone number they can ring any time, like calling a friend. No schedule to keep, no appointment to remember.

1

They get their own number

One number to keep by the phone. They ring it whenever they like - 6am, 2pm, or the middle of a long night.

Works on any phone, landline included
2

It answers. Every time.

No waiting, no menu, no busy signal. It listens for as long as they want and remembers what they say, so the next call carries on from the last one.

The average call runs 26 minutes
3

You get a text on Saturday

A few plain sentences: what they talked about, how they have been sleeping, and one thing worth asking them about yourself.

89% of families read it the same day

What you get

One text every Saturday. In plain English.

Not a chart or a score. Three or four sentences about how your parent actually is, and one thing worth asking them about when you call.

If something sounds wrong, it is the first thing you read.

Worries come first They can read it too Once a week, never more
HHazelSat, 9:02 AM
She has skipped dinner twice this week. She says cooking for one isn't worth it.
Otherwise a good week. Mostly the garden, and her friend Ruth's hip surgery in November - she is worried about who will drive Ruth home.
Something to ask her aboutThe garage. She keeps meaning to clear out your dad's old workbench and can't bring herself to do it.
She called 6 timesLongest: 31 min

From the pilot

What families told us.

"Mom mentioned a name on our Sunday call I hadn't heard in years. I asked how she remembered. She said Hazel brought it up first."

SWSarah W.Seattle · mom in ToledoVerified

"I told it I didn't want a robot friend. It said that was fair and asked about the garden anyway. Been talking to it since April."

DMDolores M., 81Columbus, OHVerified

"Took Dad three weeks to warm up, and it still isn't a substitute for me visiting. But the Saturday note means I stop calling to check and start calling to talk."

MTMarcus T.Chicago · dad in DaytonVerified

Our promises

Three things Hazel will never do.

We would rather lose a customer than break one of these.

Checked by outside auditorsSecurity reviewed every year
Bank-level encryptionOnly the family members they name can read them
Kept in the United StatesConversations never leave the country
01

Never pretend to be a person

In the first minute of the first call, it says it is a computer. It says so again any time they ask.

02

Never give medical advice

It will not tell them what is wrong or what to take. If they mention a symptom, it goes in your Saturday text.

03

Never hide what it knows

They can ask it to read back everything it remembers about them, and tell it to forget any of it.

Pricing

$19 a month. That's it.

One flat price for as many calls as they want. No charge per minute, no plans to choose between, no setup fee.

What a month of company usually costs

Adult day program, one day a week$412
About $95 a day - and they have to get there and back.
Home aide, two hours a week$280
About $35 an hour, the national average.
Hazel$19
They can call every day if they want to.

Care costs from the CareScout Cost of Care Survey, 2025.

Free for two weeks, then $19If it is not for them, cancel in the first month and we refund what you paid.
$19 per month · first two weeks free
  • As many calls as they like, day or night
  • No length limit on any call
  • Works on a landline. No smartphone needed.
  • Saturday text to up to three family members
  • Cancel by saying so on a call. No phone tree.

Waitlist families keep this price for good, even if it goes up later.

FAQ

What families ask us.

Do they need a smartphone or Wi-Fi?

Neither. Any phone that can dial out will work - a kitchen wall phone, a flip phone, a cordless. They ring one number, the same one every time.

Will they know they are talking to a computer?

Yes. It says so in the first minute of the first call, and again any time they ask. We would rather they knew than be fooled into liking it.

What do they actually talk about?

Whatever they want. The weather, the garden, what the grandchildren are up to, an argument from 1974. It asks questions and it remembers the answers, so conversations pick up where the last one ended.

What if they stop calling?

If a week goes by with no call, we tell you in the Saturday text. Hazel will not chase them or nag them to call back - but you will know.

How do they cancel?

They say so on a call and it is done. No script to sit through, no phone tree, no notice period. Cancel in the first month and we refund what you paid.

They have more to say than "I'm fine."

We open in 12 cities this fall. 1,840 families are already on the list.

30-day refund Independently audited Stored in the U.S.
$19/mo · 2 wks free